Looked at Apple or Google’s app stores recently? You’ll notice a curious trend: Of the billions of apps inhabiting each, many are top-rated, yet go unnoticed, while just a tiny handful of these applications generate the vast majority of the revenue. In a world of infinite competition, where we all receive the same skills, same training and look the same on paper, it’s imperative that, like this same elite group of software standouts, we too differentiate and establish ourselves as premium and irreplaceable candidates if we want to future-proof our jobs and careers—i.e. become essential.
Here are several ways to do so going forward:
Boast unique skills, capabilities or contacts
Master rare, or highly-specialized and difficult, talents
Know more about markets, trends and competitors than rivals
Serve our customers, colleagues and companies better than others
Think like an owner, strategize like an entrepreneur, and take responsibility like a leader
Make decisions and perform tasks without being given instruction
Don’t be afraid to take risks, speak up and try new things
To achieve these goals, consider:
Creating a personal and career development plan
Attending courses, conferences, lectures and symposiums
Pursing tasks or volunteering for responsibilities that stretch your comfort zone
Staying abreast of new developments in your organization or industry
Seeking out customers, colleagues and peers to get their insights and opinions
Saying yes: Constantly going, seeing, doing, trying and learning from new experiences
Presenting new ideas and strategies, deploying them, and consistently reiterating based on feedback received
As you can see, there are many ways to set yourself apart at work, and give yourself a leg up when it comes to future-proofing your job and career. The key is to always be learning and growing, allowing you to change in time with changing circumstances. In effect, the more proactive you are in a professional capacity, and more you strive to grow your experience and education, the more you’ll find and sustain lasting career success going forward.