WHAT’S NEXT FOR TECHNOLOGY AND ONLINE SECURITY?

As technology and cybersecurity keynote speakers, expert witnesses, and thought leadership pros, it’s not uncommon for clients in every field to ask us to take a closer look at what’s next for technology, online security, and Internet privacy. For example, a few recent subjects we’ve been asked to explore and consider are as follows. To find out more about our market research and content marketing services, simply drop our team a note today.

Going Forward, Your Online Identity Will Be the New Security Perimeter − We live in a world where our logins/accounts increasingly travel across cloud platforms, online apps, and digital services − and where biometrics (face- and body-tracking tech) is increasingly being used as a form of verification. In coming years, we’ll only be called on to protect our digital ID more as organizations work to present users with more contextualized and user-friendly customer experiences (i.e. by using our data to streamline high-tech interactions and remove loads of logins and manual verification procedures). It bears discussing: How do you defend customers and organizations in an age where data privacy reigns supreme vs. network security?

IT Events Are Often Dull and Boring – Here’s How to Quickly Fix It – Attention spans are shorter than ever, and people have less free time to spend ingesting content: What if we could speed things up, and make IT meetings and events more dynamic and engaging? That could mean introducing more hands-on innovation exercises, strategic planning or brainstorming sessions, and speed networking programs − but it could just as easily mean representing 90-minute programs as 3-minute video shorts or swapping out snooze-inducing training workshops with friendly competitions that challenge people to learn by doing.

The Future of Data Science, Marketing, and Customer Insights − On the one hand, the future of marketing, business intelligence, and customer experience lies in data science and using information to make informed decisions. On the other hand, many organizations are drowning in information: But analytics alone don’t always tell the tale, and most real-world business problems can’t simply be reduced to equations on a spreadsheet. It often pays to talk about (a) why tomorrow’s marketer and advertiser will actually be a data science practitioner (b) how the purpose of data is to inspire us to ask better questions, not always hand us answers and (c) why it’s critical to make your entire organization more IT secure and data literate.