13 Jul RAISING A TOAST TO THE FUTURE OF BEVERAGES
Being future of beverages speakers, consultants and futurists, we’d say that the field is so exciting because of the many new and innovative trends that are emerging. But why all the changes and shifts happening here? Easy, because of:
- The growing demand for healthier beverages. Shoppers are increasingly looking for beverages that are low in sugar, calories, and artificial ingredients – a shift that is leading to the development of new beverages that are made with natural ingredients and that offer health benefits.
- The rise of customization. Buyers are requesting beverages that are tailored to their individual needs and preferences. As future of beverages speakers, consultants and futurists note, the practice is leading to the development of new beverages that can be customized to taste, nutrition, and other factors.
- The increasing popularity of functional beverages. These are apertifs that offer health benefits beyond hydration. Such offerings are becoming increasingly popular, as consumers are looking for ways to improve their health and well-being.
- The use of new innovations. Fresh high-tech upgrades such as nanotechnology and 3D printing are being used to develop new beverages with unique properties… and opening up new possibilities for the development of beverages that are more nutritious, flavorful, and convenient.
Also, if you were to ask future of beverages speakers, they’d tell you to be out on the lookout for new developments like:
Sustainable beverages: Drinks made with eco-friendly ingredients and processes. Offerings may be vegan, organic, or fair trade.
Intelligent beverages: Yes, really… think sodas etc equipped with sensors that track the consumer’s hydration levels, nutrient intake, or other factors.
Mocktails: Non-alcoholic alternatives to traditional drinks, as younger generations especially are becoming more and more concerned with what they’re putting in their bodies.
Kind of makes you thirsty for even more innovation here doesn’t it? That said, if you want to know more about what’s happening in the field, just give us future of beverages speakers sorts a call: We’re always happy to discuss and share more insights!