Why are MENA speakers and futurists such popular choices as keynote speaking presenters, MCs, hosts and online virtual events presenters? Simple: Folks who are industry trends experts tend to bring a level of insight, foresight and commentary to bear that resonates with audiences across the region. As a matter of fact, if you’ve tuned into a webinar or stopped by the area for a meeting, conference or tradeshow, you’ve probably witnessed this phenomenon firsthand. Whatever the case may be, professional MENA speakers and futurists such as ourselves do our best to educate and entertain and every turn.
Still, for meeting and event planners new to the field, it seems some background might yet be in order. To this extent, there are a few key reasons why keynote speakers are popular with firms in the MENA (Middle East and North Africa) region:
- Motivation – Keynote speeches can provide inspiration, vision, and motivation to employees. MENA companies want speakers who can energize their workforce and rally them behind company goals.
- Leadership – Many MENA speakers, like local firms, value strong, dynamic leadership. Hiring a high-profile keynote speaker is a way to showcase leadership priorities and values.
- Status and prestige – Bringing in a famous or expert presenter confers status and demonstrates a company’s prestige and networking abilities.
- Knowledge and expertise – Regional companies want access to cutting-edge knowledge and global best practices. Skilled MENA speakers and futurists provide valuable insights and expertise.
- Innovation – With a drive to diversify economies, MENA companies use keynote speakers to spark innovative thinking and strategic vision for growth.
- Approval of ideas – A keynote speech can lend credibility and approval to a company’s ideas, initiatives, and direction.
- Communication – MENA cultures tend to be more formal. A keynote by a senior expert communicates ideas effectively in a structured setting.
Long story short… keynote speeches allow MENA companies to motivate employees, exhibit leadership and status, gain knowledge, spur innovation, and communicate in a persuasive yet formal style. This aligns well with the regional business culture.