ACCORDING TO GEN ALPHA FUTURIST KEYNOTE SPEAKERS, HERE’S WHAT BRANDS SHOULD KNOW

03 Aug ACCORDING TO GEN ALPHA FUTURIST KEYNOTE SPEAKERS, HERE’S WHAT BRANDS SHOULD KNOW

Posted at 13:17h in Uncategorized by

Gazing into our crystal balls as Gen Alpha futurist keynote speakers and consultants, we find that much is changing for one of today’s most dynamic cohorts. I mean, it doesn’t take an expert to see just how many new technology trends, business innovations and disruptive shifts are impacting this population, right? Mind you, perhaps you haven’t had as much time to dive into the literature and studies as folks who have been doing deep dives lately into changing shifts here. If not, we Gen Alpha futurist keynote speakers and consultants have put together a list of a number of important things that brands should know about marketing to Generation Alpha:

  • Tech savvy – Leverage the latest tech like AR/VR and integrate digital experiences seamlessly into traditional toys and media.
  • Short attention – Content and experiences must be interactive, visually dynamic, and fast-paced to hold their attention. It’s a topic that Gen Alpha futurist keynote speakers and consultants often put front and center.
  • Individuality – Avoid one-size-fits-all and enable personalized products. Appeal to unique identities.
  • Influencers – Identify kid influencers on YouTube, TikTok, Instagram that appeal to this gen for marketing.
  • Parents – Win over parents first before trying to engage young kids. Build trust through transparency.
  • Values-focused – Showcase social consciousness and sustainability to align with family values. In other words, Gen Alpha futurist keynote speakers and consultants tell us that you can’t “fake the funk.”
  • Offline engagement – Balance digital immersion with some innovative offline, tangible experiences.
  • Education – Position products and brands as learning opportunities given this gen’s academic focus.
  • Global citizens – Reflect diversity, equality and global perspectives this generation relates to.
  • Fun – Make engagement entertaining first and foremost. Incorporate gaming, adventures, discovery.

 

If you were to ask Gen Alpha futurist keynote speakers and consultants, industry experts would tell you that the key is to evolve branding to be purpose-driven, ethical, diverse and tech-enabled. Fulfilling experiences will connect best with Alpha kids and parents.