ask an advertising keynote speaker: how can you market a business?

Advertising keynote speakers and marketing futurists barely go a day without being asked: What’s the best way to promote a business? And what is the most cost-effective way to get the word out about an organization in the shortest amount of time? Our team is full of advertising keynote speakers – which means we figured we’d put the question to them. A few of the main types of marketing and promotions channels they say companies often turn to are:

• Print – Newspapers, magazines, brochures, billboards, flyers.
• Broadcast – TV commercials, radio advertisements.
• Online – Search ads, display ads, social media ads, native ads, banner ads, pop-ups.
• Mobile – SMS ads, in-app ads, mobile banner ads, etc. per top advertising keynote speakers.
• Outdoor – Billboards, posters, transit ads (buses, subway platforms).
• Product placement – Placing products in movies, TV shows, videos, music videos.
• Sponsorships – Sponsoring events, sports teams, causes.
• Direct mail – Letters, postcards, catalogs sent to home addresses.
• Telemarketing – Advertising keynote speakers say many firms are promoting via cold calling consumers.
• In-store – Posters, kiosks, price displays, at the checkout, on shopping carts.
• Branded entertainment – Creating entertainment content that integrates brand messaging.
• Experiential – Interactive brand events, promotions, tradeshow booths.
• Word-of-mouth – Getting consumers to share brand info with others.
• Cross-promotions – Partnering with other brands to co-market – a popular topic of conversation among advertising keynote speakers and marketing futurists.

The media used depends on the product, target audience, campaign objectives and budget. Most campaigns utilize a mix of advertising types for broader reach and impact.