From what the best CPG speakers have to say, and consumer packaged goods futurists have to add to the conversation, it’s clear that the field is rapidly changing. What types of items and firms are being transformed by new technology trends, future disruptions and workforce innovations? Having been ranked among the best CPG speakers, we’d suggest providers of the following types of goods would be among those who’ll soon be feeling the heat, so to speak…
- Food and beverages – Packaged foods like baked goods, breakfast cereals, canned foods, frozen meals, snacks, soda, juices, coffee, etc. as the best CPG speakers often note.
- Personal care/beauty items – Think shampoo, soap, toothpaste, deodorant, razors, cosmetics, skin care lotions, fragrances, etc.
- Household cleaning supplies – Laundry detergents, surface cleaners, floor cleaners, bathroom cleaners, disinfectants, etc. fall under this category.
- Paper products – Paper towels, toilet paper, napkins, paper plates, tissues, diapers, etc. are widely used paper products that the best CPG speakers talk on.
- Over-the-counter medications – Common OTC meds like acetaminophen, cough/cold medicine, allergy relief medicine, etc. are CPG products.
- Pet food and care products – Pet foods (dry, wet, treats, etc.), litter, flea treatments, and other pet supplies are popular segments.
- Tobacco products – While declining in some countries, the best CPG speakers observe that tobacco products like cigarettes and chewing tobacco remain prevalent CPG categories in some markets.
- Baby and child care items – This includes baby formula, diapers, wipes, packaged baby foods, bottled juices, children’s oral care products, etc.
- Miscellaneous consumables – Other CPG products are things like batteries, writing implements, matches, etc.
The main defining feature of all these CPG categories is their widespread regular household use and need for routine replenishment by consumers.