ASK A FUTURE OF CPG SPEAKER: WHAT’S NEXT FOR CONSUMER PACKAGED GOODS COMPANIES?

How can a future of CPG speaker or virtual speaking host/MC help elevate meetings and events? Loads of ways, as it turns out, especially if you’re looking to inspire and motivate audiences to greater levels of creativity, productivity or innovation. In fact, if you’re wondering what types of efforts we assist with, the best future of CPG speakers and consumer packaged goods virtual speaking presenters tend to work on and draw from a variety of interesting projects and experiences, such as:

• New product development – Creating and launching innovative new CPG products that meet emerging consumer demands. Think developing natural/organic lines, health products, sustainable goods, etc.
• Brand reinvention – Revamping and repositioning major brands to increase relevance and appeal to modern consumers, a task that’s always in high demand for a top-rated future of CPG speaker.
• Digital transformation – Implementing eCommerce platforms, data analytics capabilities, and digital marketing best practices.
• Omnichannel initiatives – Building capabilities to sell products direct-to-consumer online while still supporting retail partners.
• Advertising campaigns – Leading major marketing and advertising efforts across television, print, digital, and social media, a big area of focus if you’re a practicing future of CPG speaker lately.
• Shopper research – Conducting studies, running focus groups, and leveraging data to deepen understanding of shopper behavior.
• Customer experience enhancement – Using technologies like AR/VR, apps, and in-store digital innovations to improve consumer experiences.
• Mergers and acquisitions – Executing major M&A deals to acquire rising brands, expand into new segments, or consolidate market share.
• Global expansion – Entering and expanding into new international markets, which requires tailoring branding, products, and messaging. Naturally, a future of CPG speaker and consultant can help here.
• Supply chain enhancement – Applying technologies and process improvements to boost forecast accuracy, responsiveness, and efficiency.
• Sustainability efforts – Pushing for more sustainable packaging, ethical sourcing, manufacturing improvements, and transparency.

The most compelling CPG speakers and industry consultants can share first-hand stories and lessons learned from major initiatives like these at leading companies. Doing so lends credibility and makes the content more engaging.