CONTENT MARKETING KEYNOTE SPEAKER: WHAT SHOULD MARKETERS KNOW ABOUT ONLINE ADVERTISING

Today’s top content marketing keynote speakers and advertising futurists cover lots of ground in their presentations. For instance:

• The importance of creating valuable, relevant and consistent content for your target audience. Top content marketing keynote speakers explain why content should be a core part of any marketing strategy.
• Editorial creation tips and best practices. We’re talking advice on topics identification based on customer needs, optimizing content for SEO, writing compelling headlines and intros, etc.
• The different types of content and how to use them effectively – for example blog posts, ebooks, videos, podcasts, infographics, case studies, etc. The best content marketing keynote speakers will discuss the strengths of each format.
• Content promotion and distribution strategies. Picture using social media, email marketing, paid ads, influencer marketing and search engine optimization to amplify content reach and impact.
• Measuring content performance using key metrics like engagement, conversions, traffic growth and sales. Setting measurable goals and attribution modeling may also be covered by content marketing keynote speakers.
• The human element of content – telling compelling stories and conveying authenticity and personality which builds trust and brand loyalty.
• Content marketing trends and innovation like interactive content, AR/VR, live streaming, micro-influencers and artificial intelligence.
• The importance of having an integrated content marketing strategy that brings together owned, earned and paid media channels.
• Case studies and examples from successful content marketing campaigns. The world’s best content marketing keynote speakers analyze what worked well and why.