ASK A KEYNOTE SPEAKER: HOW TO HIRE A CMO COACH?

Interested to learn how to hire a CMO coach or keynote speaker? Simply follow the below steps as you contemplate bringing on board a Chief Marketing Officer consultant:

• Look for coaches with CMO or other C-level marketing leadership experience. First-hand expertise in your role is invaluable.
• As you consider how to hire a CMO coach, check to make sure they have robust marketing expertise – brand strategy, digital marketing, growth strategies, etc. based on their background.
• Verify coaching certifications and assess coaching style through initial chemistry conversations.
• Look for demonstrated success with past coaching clients and check client references.
• Clearly explain your goals, focus areas and expectations for the engagement.
• As part of the process of figuring out how to hire a CMO coach, inquire about their coaching process – typical meeting frequency, structure, resources provided, measurement.
• Inquire about other services offered like assessments, workshops, or consulting to supplement the coaching.
• Consider coaches with cross-functional expertise beyond just marketing – strategy, leadership, innovation.
• Evaluate coaching chemistry as go about figuring out how to hire a CMO coach – you want a consultant who challenges you appropriately and you feel comfortable being vulnerable with.
• Explore any specialty expertise that meets your needs – like digital transformation, turnarounds, or growth.
• Understand how they maintain confidentiality and handle potential conflicts of interest.
• Agree on coaching fees and terms upfront as part of deciding how to hire a CMO coach. Services often range from $300-$1500 per hour.

Vet coaches thoroughly for the optimal blend of marketing leadership experience, coaching approach, and chemistry to maximize your leadership growth. And there you have it: A quick roadmap on how to hire a CMO coach for your business.