ASK AN EVENT MARKETING KEYNOTE SPEAKER: WHAT’S THE BEST WAY TO PROMOTE CONFERENCES, MEETINGS AND CONVENTIONS?

An event marketing keynote speaker would note that the practice of promoting programs continues to rapidly evolve in 2024 and 2025. As such, securing an innovative presenter will be crucial for driving attendance and engagement at your upcoming meetings, conferences and conventions. A strong and well-prepared event marketing keynote speaker who specializes in emerging techniques can provide invaluable insight into progressive strategies your marketing team should adopt across the board.

When vetting a presenter for your 2024 or 2025 conference or event, look for someone actively involved in industry organizations and movements pushing the envelope. Top event marketing keynote speakers should demonstrate deep expertise in bleeding-edge channels like the metaverse, hybrid/virtual events, and artificial intelligence integration. A consulting expert at the forefront of these spaces will offer guidance to position your marketing efforts ahead of the curve instead of catching up.

But also (in addition to their credentials as thought leaders shaping the next generation of programming), the event marketing keynote speaker should have experience modernizing legacy brands. It indicates that they can distill how pioneered tactics like geo-targeting, predictive analytics, and augmented reality can be adapted to your program needs in 2024 and 2025. Ask potential presenters to showcase quantifiable results they’ve driven for clients leveraging new technologies and emerging best practices.

When an event marketing keynote speaker truly practices what they preach, they will enumerate ways to make your own event a testbed for showcasing innovative engagement techniques during their talk. For instance, they may integrate a predictive polling activity using AI and machine learning to give attendees a small taste of data-driven marketing tactics you could deploy in 2024 and 2025. This bit of experiential showcasing can powerfully underscore key lessons from a top authority.

Essentially, the strategies your 2024 and 2025 events hinge on will be directly shaped by the vision and guidance of a forward-thinking event marketing keynote speaker. So take care to curate speaker talent capable of outlining both big picture trends and tangible activation tactics your marketing can harness right away to drive better outcomes in the next era of events.