NEW TRENDS IN ASSOCIATION MANAGEMENT: HOW TO BOOST MEMBER ENGAGEMENT

Among 2024 and 2025’s top trends, associations will leverage a slew of new digital tools to offer customized, interactive and seamless member experiences. From intuitive self-service portals to mobile applications, events with gamified access and year-round online communities, technology is redefining member engagement strategies. Leading member associations will invest in virtual and hybrid events, geo-targeted communications, and AI chatbots for 24/7 member support at scale across digital touchpoints.

Next-gen Platforms for Education and Credentialing

Sophisticated online learning and credentialing platforms will transform professional development for associations circa 2024 and 2025. Powered by e-learning tools, VR, augmented content and intelligent assessments, these systems will help optimize training quality, track progress, and prove competencies to earn certifications. The shift to digital and on-demand education will increase credential value and revenue streams, while expanding access globally. Competency-based microscopic credentialing will also grow in niche skill areas.

Data Analytics to Unlock Value from Association Data

Using big data and predictive analytics, associations will unlock more value from member, program, publication and platform data assets. By applying automation and AI models to craft customized experiences, predict needs, and guide strategy, associations will shift from reactive to data-driven proactive management. Metrics reporting will also evolve from descriptive stats to advanced analytics like ROI on engagement initiatives and real-time impact assessment to drive continuous improvement.

More Turnkey Association Management Solutions

Highly customized outsourced management services will gain appeal for volunteer-driven organizations that want operational simplicity to focus on member goals. One-stop solutions for professional management of core processes – from finance to events, IT, legal, HR, communications and beyond will expand in the association solutions marketplace. With economies of expertise and turnkey administration, barriers to launch new member organizations will also lower.

Strategic Partnerships and Mergers for Scale

With member expectations rising amid difficult economic conditions, associations will forge strategic partnerships and even mergers to expand reach, combine strengths and maximize value creation. Shared services contracts across associations will optimize platform and operational resources to benefit member experience and organizational efficiencies. As associations consolidate through mergers, economies of scale will strengthen value propositions in an increasingly competitive membership landscape.