11 Feb TOP CREDIT UNION KEYNOTE SPEAKERS REVEAL THE FUTURE OF FINANCE & FINANCIAL SERVICES TRENDS
Credit unions pride themselves on their cooperative business model and mission to serve members. So keynote speeches at credit union conventions tend to focus on hot topics affecting operations as well as member experience. Keeping up with technology challenges, adapting to a changing workforce, and upping community aid often emerge as winning credit union keynote speech topics.
With digitization accelerating, credit union conference audiences really tune into tech talks. Working pros need to know the latest on cybersecurity initiatives to protect customer data and accounts in an era of increased online crime. Attendees want guidance on the most promising digital tools and channels, like online member portals, mobile apps and even AI chatbots. Topics that explore paperless processes, automation possibilities and tech vendor partnerships also captivate attendees working to offer excellent member service in a convenient package.
Also a timely issue is the “great resignation” impacting today’s workforce. With the average tenure of credit union employees growing shorter, recruiting and retention matters require attention from leadership. Keynoters can examine tactics for retaining employees amid high turnover trends. Or they can explore how to attract workers, especially by nurturing a credit union’s purpose-driven reputation around community aid.
Indeed, financial literacy and increasing member access remain core pursuits of credit unions. Audiences respond well to talks detailing strong strategies for reaching underserved populations. Ideas like outreach in multiple languages, special offerings to community groups, and face-to-face financial counseling prove popular. Tips on assisting members struggling through varied economic scenarios also manage to inspire attendees.
Executives should look for keynote speakers who can speak with authority about where the credit union industry may be heading next. Forward-looking topics around mobile-first, increasingly digital service options and grassroots marketing in a fragmented media age get leadership teams motivated. Keynotes that revisit credit unions’ central goal around enabling members’ financial well-being and autonomy succeed most at the cooperative’s annual conventions. Blending advice on back-end solutions with bigger visions around community impact is key.