CHIEF CONTENT OFFICER SPEAKERS AND CONSULTANTS

The chief content officer (CCO) is an emerging strategic role focused on overseeing an organization’s production and distribution of content across channels. As content forms a core customer touchpoint driving brand perception, engagement and conversions, dedicated chief content officer oversight has become critical.

In effect, leaders are responsible for developing an overarching content strategy aligned to business goals and target audience needs. That means defining positioning, themes and narratives that will resonate for priority customer personas and moving them towards desired actions. Understanding the buyer’s journey also informs content tailored for awareness-building, consideration, decision or retention stages.

Execution encompasses enabling consistent content development and dissemination that ladder up to the defined strategy. Operationally this requires optimizing processes for topic ideation, producing different content formats like long-form articles, shorts videos, podcasts, and more. Maintaining unified brand voice, style guidelines and production frameworks while supporting customization enables content that caters to different segments.

Distribution and amplification of content leveraging owned, earned and paid channels also falls under the CCO purview from social media to influencers to ad campaigns. Performance tracking here is crucial for doubling down on high traction content and reworking less effective pieces. Over time, data fuels a feedback loop for the chief content officer to refine content strategy and resources.

Some CCOs also oversee roles like social media managers, community builders and customer advocacy teams that curate user generated content and conversations. This holistic view over internal and external content allows better orchestration of relevant discussions and engagement opportunities centered around customers.

With proliferating digital channels and content types, CCOs play an indispensable role in cutting through noise to deliver meaningful customer-centric content that builds trust and affinity at each stage of the buyer’s journey. An effective CCO becomes the steward of crafting compelling content experiences across touchpoints that spark enduring customer relationships and advocacy beyond transactions.