ASK THE BEST BROADCASTING TRENDS KEYNOTE SPEAKERS AND FUTURISTS: WHAT’S THE FUTURE OF TV AND RADIO?

23 Apr ASK THE BEST BROADCASTING TRENDS KEYNOTE SPEAKERS AND FUTURISTS: WHAT’S THE FUTURE OF TV AND RADIO?

Posted at 07:35h in Uncategorized by

Given audiences’ insatiable demand for content, broadcasting trends keynote speakers see big shifts coming to the world of TV, radio, and online streaming across the coming decade:

  1. Transition to IP and Cloud-Based Workflows – See for instance, say the best broadcasting trends keynote speakers, the ongoing transition from traditional infrastructure to IP-based and cloud-based workflows. The practice enables greater flexibility, scalability, and efficiency in production and distribution of content across multiple platforms.
  2. Immersive Media Experiences – Augmented reality (AR), virtual reality (VR), and extended reality (XR) technologies are expected to transform how audiences experience broadcast content according to futurist consultants. Immersive broadcasts could transport viewers into live sporting events, concerts, newscasts, and more with stunning realism.
  3. Addressable Advertising and Personalization – With the wealth of user data now available, top broadcasting trends keynote speakers note a shift towards highly targeted, addressable advertising and personalized content recommendations for individual viewers or households based on their preferences and viewing habits.
  4. Artificial Intelligence and Automated Production – The use of artificial intelligence and machine learning will become widespread in broadcasting. AI can automate many production tasks like camera operation, graphics, closed captioning, and highlight reels with minimal human intervention.
  5. Direct-to-Consumer and Over-the-Top (OTT) Streaming – As cord-cutting accelerates, the best broadcasting trends keynote speakers forecast substantial growth in direct-to-consumer OTT streaming services from both traditional broadcasters and new digital-native entrants. It could further fragment audiences while offering lucrative opportunities.
  6. Advanced Advertising and Viewer Metrics – With IP-based workflows, futurist leaders say broadcasters will have unprecedented abilities to capture granular data about viewer attention, engagement, and consumption patterns. It will enable advanced advertising models like per-view payments and real-time auctions.
  7. The Metaverse and Web 3.0 – While still nascent concepts, many forward-thinking broadcasting trends keynote speakers believe the metaverse and Web3 technologies like blockchain, cryptocurrencies, and non-fungible tokens (NFTs) could fundamentally disrupt broadcasting. Experiences may extend into virtual worlds with new monetization schemes.

As consumers gain more choices in how they consume media and marketing capabilities become more sophisticated, broadcasters must continue innovating to deliver compelling content and ad experiences. The broadcasting landscape in the coming years will likely look vastly different than today.