How Do I Get a Keynote Speaker to the Event: A Step-by-Step Guide

Event planners want to know: How do I get a keynote speaker to the event? We figured some explanation is in order.

For starters, a compelling keynote speaker can elevate your event from ordinary to extraordinary, leaving a lasting impact on your attendees. However, securing the right speaker is no small feat. It requires careful planning, research, and strategic outreach. Follow these steps to increase your chances of landing a keynote speaker who will captivate and inspire your audience.

1. Define Your Objectives and Audience: Before you begin your search, clearly define your event’s objectives and target audience. Understanding your goals and the demographics, interests, and expectations of your attendees will help you identify the most appropriate speaker whose message resonates with your audience.
2. Establish Your Budget: Keynote speakers’ fees can vary widely, ranging from a few thousand dollars to well into six figures for high-profile individuals. Determine your budget early on, as this will help narrow down your search and ensure you target speakers within your financial means.
3. Research and Create a Shortlist: Conduct thorough research to identify potential keynote speakers who align with your event’s theme, industry, and objectives. Explore speaker bureaus, online directories, and industry publications to create a shortlist of candidates. Review their bios, speaking topics, and videos of past presentations to assess their suitability.
4. Reach Out and Gauge Availability: Once you have a shortlist, reach out to the speakers or their representatives to inquire about their availability for your event dates. Provide detailed information about your event, including the expected audience size, location, and any specific requirements or expectations.
5. Evaluate and Negotiate: As you receive responses, evaluate the speakers based on their expertise, speaking style, fees, and overall fit for your event. If multiple speakers are available, consider factors such as their level of engagement, audience feedback from previous events, and any unique perspectives or experiences they can bring.
6. Secure the Speaker and Establish Clear Expectations: After selecting your keynote speaker, promptly secure their services by signing a contract or agreement. Clearly outline the expectations, including the speaking duration, presentation format, audio-visual requirements, and any additional responsibilities, such as book signings or media appearances.
7. Promote and Build Anticipation: Once you have secured your keynote speaker, leverage their presence as a selling point for your event. Promote their participation through social media, email campaigns, and other marketing channels to generate buzz and build anticipation among potential attendees.
8. Provide Logistical Support: Ensure a smooth and successful event by providing your keynote speaker with all necessary logistical support. This may include arranging travel and accommodations, coordinating audio-visual setup, and addressing any specific requests or requirements they may have.

Securing a captivating keynote speaker can be a challenging but rewarding process. By following these steps and investing time and effort into your search, you can increase the chances of finding a speaker who will leave a lasting impression on your attendees and contribute to the overall success of your event.