SMT CALIFORNIA COMPANIES: SATELLITE TOUR HOST ON TOP LA, SF FIRMS

The best SMT California companies and hosts in SF, LA, San Diego, Silicon Valley, etc. can help you garner TV, radio, and social media attention. When it comes to executing high-profile satellite media tours, few markets are as coveted as those top SMT California leaders cover to boot. The Golden State is not only the nation’s most populous, it’s also home to major media centers like Los Angeles, San Francisco, and San Diego. But coordinating a successful program requires careful planning and local expertise. Follow these 10 tips to make sure your next Cali-based tour goes off without a hitch.

1. Scout the top studios. Premium studios in Los Angeles and SF offer state-of-the art facilities tailored for programs. Tour them in advance to find the optimal fit.

2. Lock in a seasoned crew. Having operated in Hollywood for decades, many West Coast studios have some of the most skilled and experienced SMT California production teams. Book a veteran crew to guide your tour.

3. Connect with local influencers. Leverage California’s abundance of influential bloggers, YouTubers, and other content creators by lining up supplemental interviews before or after your tour.

4. Research media dayparts. California spans multiple time zones and markets. Build out a customized schedule that aligns with the optimal dayparts for each target territory.

5. Address Spanish-language needs. To fully capitalize on California’s Hispanic/Latinx audience, have your spokesperson prep for Spanish-language interviews or bring in a translator.

6. Secure brand permissions. If shooting at any exterior locations like landmarks, tourist spots, or branded retail stores, be sure to have the proper permits and permissions secured ahead of time.

7. Plan for peak traffic. Leave extra wiggle room in travel schedules to account for the state’s notoriously congested freeways and city traffic, especially around Los Angeles.

8. Look for sponsorship. With Hollywood nearby, studios may offer sponsored SMT California packages with premium add-ons. For major product launch tours, look for these sponsorship opportunities.

9. Cater to health and wellness. From green juice to yoga breaks, your on-camera client may appreciate having healthy lifestyle amenities available at the studio.

10. Go behind-the-scenes. Document the full process by having a videographer capture candid behind-the-scenes footage that can be repurposed later on your company’s social media channels.

With the right planning and local market connections, a SMT California satellite media tour can elevate your campaign’s exposure throughout the state and beyond.