THOUGHT LEADERS ON BRAND STRATEGY: KEYNOTE SPEAKERS AND CONSULTANTS

Thought leaders on brand strategy that works as consultants, keynote speakers and influencers are often engaged in a variety of high-level, strategic assignments that leverage business thinkers’ expertise and visionary thinking. Assignments are typically complex, requiring a deep understanding of consumer behavior and market dynamics.

A typical task for thought leaders on brand strategy is conducting comprehensive brand audits. Organizations may task SMEs and KOLs with evaluating their current brand positioning, identifying strengths and weaknesses, and assessing how well the brand aligns with company values and market expectations. That means analyzing brand touchpoints, customer perceptions, and competitive landscapes to provide actionable insights.

The best thought leaders on brand strategy are also frequently called upon to lead rebranding initiatives. Think guiding companies through the process of refreshing or completely overhauling their brand identity. Such assignments require a delicate balance of preserving brand equity while adapting to new market realities or corporate visions.

Developing brand architecture strategies is another crucial assignment. For large corporations with multiple sub-brands or product lines, SMEs get tasked with creating a coherent structure that defines relationships between various brand elements. Work ensures brand clarity and maximizes the overall brand value across the organization.

Extension projects are also common assignments. Here, top thought leaders on brand strategy assess opportunities for extending an existing IP into new product categories or markets. Consultants evaluate the potential risks and rewards, ensuring that any extension aligns with the core brand identity and values.

Many organizations engage experts to develop and implement purpose-driven branding initiatives. That means articulating a brand’s higher purpose beyond profit, aligning it with societal or environmental causes, and integrating this purpose into all aspects of the brand strategy.

Experts also get brought in to help with creating brand storytelling frameworks and developing narratives that encapsulate the brand’s essence, history, and values, providing guidelines for consistent storytelling across all marketing channels and customer touchpoints.

In the digital age, assignments frequently involve digital brand strategy development. KOLs may be asked to create strategies for building and maintaining brand equity in digital spaces, including social media, e-commerce platforms, and emerging technologies like AR and VR.

Crisis management is another area where thought leaders on brand strategy are called upon. Pros are assigned to be developing strategies to protect and rebuild brand reputation during or after a crisis, ensuring the brand emerges stronger and more resilient.

Consultants are also often engaged in long-term brand foresight projects. Assignments involve analyzing emerging trends, technologies, and societal shifts to help brands prepare for future scenarios and stay ahead of the curve.

Experts too are invited to create educational content or training programs. Keynote speakers develop workshops, webinars, or comprehensive courses to help organizations build internal branding capabilities.

Myriad assignments mirror the multifaceted nature of work in defining brand identities, guiding organizational direction, and driving business success through strategic brand management.