HIRE A PUBLIC SPEAKER FOR KEYNOTES, BREAKOUTS & WORKSHOPS: WHAT EVENT PLANNERS NEED TO KNOW

To hire a public speaker as a keynote, breakout or workshop presenter at your event isn’t difficult. But it’s also important to note: Selecting the right presenter is critical. Whether planning an annual conference, leadership summit, or team-building workshop, as you hire a public speaker, we offer ten tips that will help you secure a leading orator who delivers value and impact.

1. Define Your Objectives Early

Before beginning your search, clearly outline what you want to achieve. Are you looking to motivate your sales team, introduce new industry trends, or foster innovation? Your objectives will guide your hire a public speaker process and selection and help measure the event’s success.

2. Know Your Audience Demographics

Understanding your audience’s composition is crucial. Consider factors like professional levels, industry experience, and cultural backgrounds. An influencer who resonates with senior executives might not connect with entry-level employees, and vice versa.

3. Research Beyond the Highlight Reel

As you hire a public speaker, don’t rely solely on reels and websites. Read recent reviews, attend their virtual presentations if possible, and request references from past corporate clients. Pay attention to how they handle Q&A sessions and interact with audiences.

4. Consider Industry Expertise

While some SMEs and KOLs excel at general motivation or leadership topics, others bring in-depth industry knowledge. Determine whether your audience would benefit more from broad inspiration or specific, actionable insights within your field.

5. Evaluate ROI Carefully

The highest-priced orator isn’t always the best choice. Calculate the total cost, including travel, accommodation, and any special requirements. Consider the leader’s potential impact on your organization’s goals when assessing value.

6. Check Technical Requirements

Clarify all technical needs upfront. Does the hire a public speaker candidate require specific audio-visual equipment? Will they need rehearsal time? Understanding these requirements helps avoid last-minute surprises and ensures smooth execution.

7. Review Contract Terms Thoroughly

Examine cancellation policies, intellectual property rights, and recording permissions. Ensure the contract covers contingency plans for emergencies or technical failures. Consider including clauses about content customization and audience engagement.

8. Plan for Engagement Opportunities

The best speakers offer more than just a keynote. Look for those willing to participate in breakout sessions, networking events, or post-presentation discussions. These interactions often provide the most valuable takeaways for attendees.

9. Request Content Customization

Generic presentations rarely deliver maximum impact. Work with speakers who are willing to tailor their content to your organization’s challenges and goals. Provide relevant company information and industry context well in advance.

10. Schedule Pre-Event Briefings

Arrange detailed briefings between the hire a public speaker pick and top stakeholders. These sessions help align expectations, refine content focus, and ensure the presentation complements your event’s overall message and theme.

By following the above guidelines, meeting planners can significantly improve their chances of selecting a speaker who not only entertains but delivers lasting value to their organization.