ADVERTISING TRENDS FOR 2021, 2022 AND BEYOND

Which advertising trends in 2021, 2022, 2023 and beyond need to be on your radar? And what marketing innovations will define the coming years? We think you’ll be fascinated to see – and even more excited to know that you don’t have to spend a fortune or take months of research in order to figure out how to make the most of them. Here, you’ll find a quick recap of some of our latest research into tomorrow’s hottest advertising trends (which promise to become even more popular throughout 2021, 2022, 2023, etc.) and how you can tap into them in order to help attract new customers and grow your business.

Topic: 7 Free or Cost-Effective Ways to Generate Publicity Online

Scenario: Businesses are competing with more rivals than ever before, all of whom are a click or call away, but are operating on limited marketing budgets – they need free or cost-effective ways to get the word out about their business.

Insight: From conducting newsworthy polls, surveys, and research to authoring trend reports, creating videos, teaming up with online influencers, or using print-on-demand publishing platforms (for releasing new books, guides, and trend reports) to spread the word, there are many ways to raise awareness for your firm. Likewise, partnerships with other companies can help you cut costs and capitalize on aggregate audience numbers.

Topic: How to Use Live Streaming to Grow Your Business and Brand

Scenario: Everywhere business leaders look, streaming live online video is on the rise, and it’s one of today’s most powerful marketing tools: They need to know how to leverage it to build awareness for their business and brand.

Insight: Using a variety of free online technology tools and forward-thinking outreach strategies, you can stay top of mind with views, and establish yourself as a trusted and compelling voice in the digital space. However, in a crowded market with thousands of people competing for attention, it’s important to have something to say – and add value to the conversation in these time, money, and effort-saving ways.

Topic: 5 Ways to Generate More Leads from Your Website

Scenario: Everyone’s going digital and online, but executives need ways to generate more business online faster – and need to learn how to make their website more compelling and better hold audiences’ attention.

Insight: From leveraging your workforce as a legion of content creators to post compelling articles and videos that draw more audience attention to providing a slew of free giveaways, bonuses, and upgrades (that cost little to nothing to provide), you can improve inbound leads, boost audience sign-ups, and create a loyal audience for your solutions. Oftentimes, unique giveaways or finding ways (e.g. through fan forums and online communities) to give customers more of a voice can go a long way here.