HOW ASSOCIATIONS CAN INNOVATE AND ADAPT TO COVID-19

Associations looking to innovate and successfully handle the process of change management are advised to remember that getting ahead in an age of COVID-19 is about being more resourceful, not having more resources. Likewise, they’d also do well to keep in mind that flexibility is the essence of future-proofing and teamwork is the way forward. After all, the more contacts you can call upon; the more opportunities you can create; and the more capabilities you can draw upon, the more room to maneuver you give yourself. And, for that matter, the more bright minds that you can bring to bear against a challenge, the more rapidly you can solve it.

As association leaders and keynote speakers ourselves, it’s our job to help members stay on top of emerging trends and stay connected so that they have all the tools they need to share helpful insights and assistance, and work together more effectively to create winning solutions. Even in the middle of a pandemic, it bears reminding that no one has to go it alone. Many challenges we face are common, and many obstacles can be overcome through shared effort. Teamwork is central to our organization, and we’re proud to welcome new community members (and the knowledge, insights, and input they bring) with each passing day. Together we grow.

As a friendly reminder: Innovation isn’t rocket science. Simple shifts in business or operating strategy can often be as powerful at driving market wins as new technologies or groundbreaking scientific discoveries. Ask yourself: How can you use existing resources and capabilities in new and novel ways? In what ways can you repackage or reintroduce current solutions to better speak to new or existing audiences? Slight tactical adjustments can often produce huge wins here – as can finding ways to effectively team up with other businesses to tackle challenges, or help get the word out and build awareness. Remember: You don’t always have to overthink a challenge, or lift the entire load by yourself – and you may have more friends with shared interests that can help you rise to greet any given challenge than you think.