Author: scott

Ground media tours (GMTs), also known as in-market media tours or radio media tours, are a strategic public relations tool that encompasses a spokesperson or expert traveling to multiple media markets to conduct in-person interviews with various media outlets. Unlike satellite media tours (SMTs) which...

Unboxing videos have emerged as a surprisingly popular genre of content in the digital age, captivating millions of viewers across various online platforms. But what exactly are unboxing videos, and why have they become such a cultural phenomenon?On a surface level, a clip is precisely...

C-suite consulting vs management consulting services: According to top strategy consultants, keynote speakers and thought leaders, the differences are greater than you might think. For instance - although both fall under the broader umbrella of business advisory services, each practice differs significantly in their focus,...

The best content creator influencer thought leaders, KOLs and subject matter experts have emerged as powerful forces impacting online trends, consumer behavior, and cultural conversations. But what exactly does the job entail for keynote speakers, consulting firms, etc. and how do top content creator influencers...

A content creator consultant and consulting services firm provider spans the distance between traditional marketing strategies and the dynamic, influencer-driven landscape of social media and online networks. But what exactly does a thought leader who works among the best content creator consultants actually do, and...