Author: scott

Ground media tour examples are plentiful. GMTs have long been a staple of public relations and marketing strategies, offering a helpful opportunity for face-to-face interactions with media outlets across multiple locations. We offer ground media tours examples of successful programs and the strategies that made...

A ground media tour host, also known as a spokesperson or brand ambassador, is the human face of any given TV, radio or influencer marketing campaign. Experts are the voice of the organization or campaign they represent, tasked with effectively communicating top messages across various...

Ground media tours (GMTs), also known as in-market media tours or radio media tours, are a strategic public relations tool that encompasses a spokesperson or expert traveling to multiple media markets to conduct in-person interviews with various media outlets. Unlike satellite media tours (SMTs) which...

Unboxing videos have emerged as a surprisingly popular genre of content in the digital age, captivating millions of viewers across various online platforms. But what exactly are unboxing videos, and why have they become such a cultural phenomenon?On a surface level, a clip is precisely...

C-suite consulting vs management consulting services: According to top strategy consultants, keynote speakers and thought leaders, the differences are greater than you might think. For instance - although both fall under the broader umbrella of business advisory services, each practice differs significantly in their focus,...