Author: scott

Ask a marketing technology expert witness and you'll learn that the martech stack that companies leverage today is staggeringly complex, comprising data systems, software platforms, analytics tools, automation engines and more. The intricate infrastructure drives critical functions like campaign execution, lead management, audience intelligence and...

Hiring an advertising technology expert witness only makes sense. The adtech landscape is immensely complicated, comprised of layered systems, algorithms, data integrations and platform configurations that most people cannot fully decipher. At the same time, like top advertising technology expert witness consulting firms remind, the...

As Google Ads expert witness reports and testimony providers note, with annual ad revenue approaching $250 billion, the company's online advertising products and platforms play an oversized role in the digital marketing ecosystem. Not surprisingly, when legal disputes span companies' surrounding activities, Google Ads expert...