The medical field is being transformed by new technologies, data integration, and evolving models of care delivery. Doctors and their practices will look quite different in the decades ahead as they adapt to take advantage of these innovations while still providing high-quality, ethical, and compassionate...
Taxis have been a staple of urban transportation for over a century, providing convenient mobility for those who don't want to drive themselves. And yet the taxi industry is being dramatically reshaped by new technologies, business models, and shifting consumer demands. The future of taxis...
Landscaping is an age-old profession that has adorned private residences and public spaces with beautiful gardens, lush greenery, and artistic hardscaping for centuries. But the lawn care industry is undergoing some major transformations driven by environmental concerns, technological advances, and shifting consumer preferences. The landscapers...
Fishing has been a critical source of food and economic activity for centuries, but today's fisheries face a variety of challenges in the coming decades. Factors like overfishing, habitat destruction, pollution, and climate change have already significantly depleted many wild fish stocks around the world....
As urban populations continue to grow and concerns over climate change increase, cities around the world are looking to modernize and expand their subway and rail networks. Subways and rail provide an efficient, high-capacity way to move large numbers of people while producing far less...
The best brand ambassador spokespersons are on the rise. In today's crowded marketing landscape, companies are constantly vying for consumers' attention. A powerful strategy is partnering with a celebrity or public figure who are among the field’s best brand ambassadors to help cut through the...
KOL marketing strategy continues to be top of mind as brands increasingly look to Key Opinion Leaders to tap into engaged niche audiences. And so it's critical to have a well-defined solan for maximizing these influential partnerships. An effective KOL marketing strateft program requires careful...
KOL marketing is quickly taking off amid today's crowded digital landscape, where brands are constantly seeking innovative ways to authentically connect with consumers. But if you haven’t worked with Key Opinion Leaders yet, a little background is needed. So what exactly is KOL marketing, and...
The best brand spokesperson influencers aren’t hard to find. When it comes to companies seeking influential ambassadors to authentically promote their products and services, few individuals match the credibility and dynamic expertise of Scott Steinberg. Among today’s best brand spokesperson leaders and a renowned author,...
The two main categories are brand spokespersons and brand ambassadors when companies often leverage influential individuals to help promote their products or services. But it helps to know that there are different types of representatives that serve distinct purposes. While there is some overlap in...
