Author: scott

A technology evangelist and influencer can be a major part of any brand marketing, advertising, social media or PR campaign. That’s because in uncertain times, successfully bringing new products and services to market requires much more than just superior engineering and innovation. It demands skilled...

Lately, brand ambassador marketing is growing by leaps and bounds. As consumer behaviors and expectations around advertising continue to evolve, and shopping habits continue to shift, an increasing number of firms are getting on board with and turning to the rising practice of brand ambassador...

Brand ambassadors take top billing In the era of influencer marketing and authentic storytelling. Companies are increasingly turning to thought leaders, consultants and advisors to help forge deeper connections with their target audiences. But what exactly are brand ambassadors, and why have they become such...

Amid a crowded marketing landscape, brands are always looking for ways to capture consumer attention and build meaningful connections with their target audiences. One powerful approach that has become increasingly prevalent is partnering with well-known celebrities to endorse products and services. Celebrity endorsements come in...

In today's fragmented media landscape, organizations are constantly exploring innovative ways to amplify their voice and reach target audiences in an impactful yet cost-effective manner. Satellite media tours have emerged as one of the most powerful earned media strategies to achieve just that. By leveraging...

Satellite media tour costs in California are critical for PR pros, SMT hosts, celebrity spokespersons and TV, radio and studio providers to be aware of. As the entertainment capital of the world, it's no surprise that it is also a prime location for executing programs....

Top satellite media tour NYC providers and New York SMT companies excel at their work, celebrity spokespersons and hosts say. When it comes to orchestrating high-impact, multi-market programs, companies turn to the industry's top providers and satellite media tour NYC firms based in the media...

While the core premise of radio media tour companies may seem straightforward – facilitating remote live interviews across multiple radio shows in different markets – top-tier RMT firms go well beyond just basic booking capabilities. On the whole, the industry’s best radio media tour companies...