Author: scott

Ask a marketing technology expert witness and you'll learn that the martech stack that companies leverage today is staggeringly complex, comprising data systems, software platforms, analytics tools, automation engines and more. The intricate infrastructure drives critical functions like campaign execution, lead management, audience intelligence and...

Hiring an advertising technology expert witness only makes sense. The adtech landscape is immensely complicated, comprised of layered systems, algorithms, data integrations and platform configurations that most people cannot fully decipher. At the same time, like top advertising technology expert witness consulting firms remind, the...