Augmented reality (AR) refers to technology that superimposes digital graphics, audio, video and other enhancements over a real-world environment in real-time. The concept supplements the tangible, physical world with an interactive, computer-generated layer of immersive digital content and information.The overlaid visual and audio elements in...
Hyper-personalization hits on the extreme customization of products, services, and communication to meet individual customer needs, preferences, and interests. It takes personalization to more granular, nuanced levels based on in-depth data insights. The goal is to provide ultra-tailored experiences that resonate most with each distinct...
Phygital speaks to the blending of physical and digital experiences and environments. It is the convergence of the physical and digital worlds to provide an enhanced experience for consumers. The idea of phygital is to offer people the best of both the tangible, in-person experience...
Inflation speaks to a sustained rise in the general price level for goods and services across an entire economy over a period of time. As the cost of living increases, inflation erodes the purchasing power of a unit of currency rendering it less valuable. Rising...
Retail technology hits on the variety of software and hardware tools that enable retailers to perform critical functions across operations, inventory and supply chain management, sales facilitation, customer engagement, security and analytics. Emerging innovations provide interactive and automated capabilities to enhance consumer experiences while optimizing...
A creative strategist is a critical role within modern organizations that fuses strategic thinking, creative ingenuity and business acumen to spearhead high impact marketing and innovation initiatives. As brands aim to connect authentically with increasingly empowered consumers in crowded digital landscapes, creative strategists bridge gaps...
Corporate governance generally touches on the set of systems, principles, and processes by which a company is governed. It establishes rules and procedures regarding authority, accountability, oversight, compliance and decision-making across a company’s leadership and organizational structure. Good governance practices are crucial to ensure companies...
Data management as a whole describes practices and protocols in place for governing the collection, storage, integration, analysis and overall handling of data across organizations. Effective data management maximizes the strategic value of data while minimizing risk. It ensures reliable, secure data pipelines.With increasing volumes...
Social ecommerce touches on the practice of using social media platforms and peer interactions to promote and facilitate purchasing products or services online. It blends online shopping with social media engagement by powering product discovery, driving sales and enabling transactions all within vibrant social communities.The...
Personal branding is the process of establishing and communicating a cohesive, consistent professional image and reputation that reflects one’s values, abilities, and aspirations. Just like leading corporate brands, individuals in all types of careers can cultivate personal brands to shape how others perceive them and...
