Author: scott

Whether leading sales at a startup or an enterprise, reading cutting-edge business development books pays dividends through fresh customer engagement ideas and dealmaking IQ. With markets, consumer attitudes and digital tools rapidly evolving, even experienced revenue champions can fall behind innovating competition without continually learning....

In today's rapidly changing business environment, gaining exposure to new strategic perspectives is critical for staying competitive. Reading impactful business strategy books equips executives, managers, and aspiring leaders with insights and models to strengthen strategic thinking and decision making. Whether leading a new startup or...

Traditional talent acquisition and retention strategies face extinction as modern remote/hybrid models, automation and generational mindset shifts around loyalty remake workplaces. While navigating this transition poses challenges, radically reimagining hiring, recruitment and retention best positions organizations to flourish.Multiple technologies now facilitate superior visibility of talent...

The advertising landscape is experiencing seismic shifts as new technologies reimagine messaging mediums and data utilization to target consumers. While disruption brings certain challenges, embracing such industry transformations strategically will help brands stand out.Numerous advertising avenues gaining traction provide more immersive and integrated experiences ABC...