Author: scott

Rapid shifts in technology, privacy laws, consumer expectations and competitive promo saturation require marketing strategies to constantly adapt. Emerging trends accelerating through 2025 will shape tactics across segmentation, positioning, messaging and channel selection.Accelerated PersonalizationFragmenting consumer markets need tailored messages that resonate. As predictive analytics, psychographic...

The pharmaceutical industry faces a watershed of change over the next few years with new technologies, policy reforms, competitive shifts and customer empowerment driving transformation. Naturally, adoption of myriad high-impact trends will accelerate by 2025.Artificial Intelligence PermeationAI is improving R&D targeting, clinical trial recruitment, drug...

Higher education is undergoing a major shift as technological innovations, changing demographics, new delivery models and more lead colleges to reevaluate long-standing models. Numerous emerging trends will define the university landscape by 2025.Expansion of Hybrid LearningThe pandemic accelerated adoption of hybrid programs blending in-person and...

The credit union industry faces evolving member expectations, fast-moving competitors, and new technologies driving major shifts. To stay relevant in 2025, credit unions will adapt across a variety of axes and dimensions:Digital Transformation AccelerationMany credit unions updated core systems and launched enhanced digital experiences in...