08 Jul WHAT DO BEAUTY FUTURISTS AND KEYNOTE SPEAKERS DO?
As if it didn’t jump right off the page, given what the term suggests, beauty futurists and keynote speakers are individuals who analyze trends, scientific advancements, societal changes, and evolving consumer behaviors to predict the future of the beauty industry. Their work can span various aspects of the field from skincare and cosmetics to wellness and hair care, among other facets and categories.
For your handy reference, some of the specific types of work projects and activities that beauty futurists might engage in follow:
Trend Analysis: Beauty futurists closely watch emerging trends in fashion, beauty, wellness, and related sectors. We’re not just talking product innovations here, but also emerging developments in retail, marketing, consumer behavior and other areas.
Technological Innovation: On top of this, such pros will also keep track of advancements in technology that could impact the beauty industry. For example, they might consider how AI, AR/VR, 3D printing, or biotechnology could be used to innovate within the space.
Scientific Research: Beauty futurists also monitor developments in dermatology, cosmetics science and related fields. New research could lead to the development of new ingredients, products, or techniques, after all.
Cultural Shifts: Changes in societal norms and attitudes can have a big impact on the industry. To this extent, beauty futurists consider factors such as changing gender norms, attitudes towards aging, environmental consciousness, etc.
Forecasting and Reporting: Based on their research and analysis, beauty futurists present potential scenarios about the future of the industry. For instance, they might write reports, give presentations or consult with fashion beauty companies to share their insights.
Product Development: Some experts here might work directly in product development, helping to create the products of the future based on their insights as well.
In essence, the overall goal of a beauty futurist is to help the industry anticipate and adapt to changes, ultimately creating products and services that resonate with future consumers and drive the industry forward.
