05 Aug WHAT ARE TODAY’S BEST CX SPEAKERS TALKING ABOUT?
What topics are today’s best CX speakers and customer experience futurists buzzing about? Odds are you won’t guess all of them… many may even seemingly come out of the blue. Curious to learn more, though? Working as bestselling CX speakers and customer experience futurists, we put together a list of a few most popular and relevant topics that today’s top presenters cover:
- Creating a customer-centric culture – Tips for instilling service and ineraction as a company-wide priority through leadership, employee engagement, and organizational alignment.
- CX trends and innovations – Emerging technologies, approaches and case studies for elevating CX e.g. AI, biometrics, hyper-personalization, predictive analytics.
- Designing seamless omnichannel journeys – Strategies for connecting digital and offline interactions to provide consistency across all touchpoints, per the best CX speakers and customer experience futurists.
- Turning data into audience insights – Best practices for gathering, analyzing and actioning data to understand customers and improve experiences.
- Driving loyalty and advocacy – Tactics for building emotional connections, trust and brand affinity that inspire customers to recommend you.
- Delivering purpose-driven results – Aligning audience interaction with company values and wider social/environmental purposes for deeper customer relationships or so the best CX speakers and customer experience futurists tell us.
- Optimizing metrics and ROI – Frameworks to accurately define, measure and track efforts to prove the business value of experience and service.
- Competing with differentiation – Ways to make CX a competitive advantage by exceeding customer expectations across all interactions.
- Aligning the organization around experience – Changing structures, incentives, processes and leadership behaviours to coordinate across departments.
- Humanizing experience with empathy – Using psychological principles, design thinking and employee engagement to create emotional connections.
- Continual CX innovation – How to sustain improvement by regularly re-assessing pain points, testing new ideas, and optimizing iteratively.
The best CX speakers choose topics that resonate with current industry challenges and priorities – and aim to provide actionable and uplifting ideas that audiences can apply immediately to uplift their own customer experiences.