Among today’s best innovation speakers and consulting futurists, meeting and event planners often look to virtual speaking pros and live event pros to help promote creativity and disruptive thinking. But what types of subjects are these folks often presenting on and talking about when they deliver their programs? It may help to get a better sense of the many different types of tactics one can use to drive change in an organization. To this extent, the best innovation speakers note there are several main types of paradigm shifts that organizations pursue:
- Product Innovation – Creating new or improved products and services which could involve incremental improvements to existing offerings or radical new products that disrupt a market.
- Process Innovation – Implementing new or improved production processes, distribution methods, software/systems, or business practices within an organization. The goal is to increase efficiency, quality, and productivity.
- Business Model Shifts – Changing the way a company creates, delivers, and captures value as the best innovation speakers put it. Efforts may encompass new revenue models, customer segments, partnerships, distribution channels, or cost structures.
- Organizational Change – Introducing new organizational structures, management methods, work practices, and culture. Activity aims to boost flexibility, creativity, and morale.
- Marketing Innovation – Developing new techniques for product promotion, pricing, customer engagement, and sales models. The goal is to better reach customers and sell offerings.
- Supply Chain Innovation – New approaches to sourcing, manufacturing, inventory management, transportation, and delivery to improve supply chain performance, per today’s best innovation speakers.
- Sustainability Shifts – Innovations that aim to reduce environmental impacts and address social issues throughout a product’s life-cycle and an organization’s operations.
The most radical and transformative innovations often combine multiple types, such as new products or services enabled by process, business model, and marketing innovations. Like the best innovation speakers tell it, the goal is to deliver new value propositions to customers and users.