What is a Brand Storyteller?

In today’s crowded marketplace, brand storytellers are quickly becoming essential. That’s because it’s no longer enough for marketers to simply talk about their products or services. Customers want to feel an emotional connection to the companies they buy from. And it’s where the best brand storytellers come in.

An expert in the space is a professional writer and marketer who crafts narratives and tales that bring a brand’s identity, values, and mission to life in an engaging, memorable way. They take the core messaging and brand positioning and weave it into stories that resonate with the target audience on a deeper level.

The stories that brand storytellers create can take many different forms – long-form content like blogs and ebooks, social media posts, video scripts, podcast narratives, and more. But at the heart of each story is the brand itself as the protagonist overcoming obstacles, learning lessons, and sparking emotional reactions in the audience.

Why Brand Storytelling Matters

There is a fundamental shift happening in marketing from simply broadcasting product details to truly connecting with people’s wants, needs, and desires on a human level. Brand storytelling achieves this by:

• Building trust and affinity with customers
• Differentiating the brand in a saturated market
• Creating deeper, longer-lasting customer relationships
• Increasing brand awareness and recall
• Inspiring existing customers to become brand evangelists

Neuroscience backs up the power of brand storytellers and the work that they do. Stories cause oxytocin synthesis in the brain, the neurochemical that creates feelings of empathy, connection, and care. Masterful stories also increase oxytocin production in the storyteller’s brain, making the brand more invested in its own narrative.

The Role of the Brand Storyteller

As the architect of these resonant narratives, the brand storyteller must deeply understand the brand’s core identity, target personas, industry landscape, and company goals. They conduct research, interviews, and planning to extract the most compelling story angles and character arcs that plant the brand into the audience’s mind.

Leading experts also ensure there is narrative cohesion and continuity across all channels, assets, and campaigns so the brand story doesn’t get diluted or disconnected. They possess a diverse skill set spanning creative writing, strategy, research, and marketing thinking.

At its best, brand storytelling forges an authentic link between a company and its customers that transcends transactions. The brand storyteller shapes this bond through the artful narratives they craft.