BRAND STRATEGISTS SEE BIG CHANGES COMING TO MARKETING, ADVERTISING & BRANDING

For your reference, a brand strategist is a marketing professional who helps companies define, build, manage, and grow their brands. Their primary role is to develop strategies that strengthen a brand’s identity and reputation with its target audience in order to achieve specific business goals.

The task list of a brand strategist typically includes conducting market research to understand consumer perceptions, analyzing competitors, identifying brand positioning opportunities, defining a brand’s promise and personality, developing brand messaging and visual assets, advising on marketing campaigns and activations, tracking performance metrics, and recommending adjustments to the brand strategy over time.

An effective brand strategist brings together skills in research, analytics, creative thinking, communication, and business strategy. Top skills and qualities would be:

– Consumer Insights: A strong understanding of consumer behavior, motivations, pain points, and values. Ability to conduct qualitative and quantitative market research through surveys, interviews, focus groups, etc.

– Competitive Analysis: Analyzing brand reputations, offerings, messaging, and performance of competitors to identify areas of differentiation and growth for the brand.

– Positioning: Determining as a brand strategist the optimal, distinct brand positioning that will appeal to target demographics and stand out in the marketplace.

– Messaging: Crafting verbal and visual brand assets including slogans, logos, brochures, web copy, advertisements etc. that communicate the brand’s purpose and personality.

– Campaign Development: Conceptualizing integrated marketing campaigns across various channels to increase brand awareness and engagement.

– Analytics: Measuring key brand health and performance indicators and optimizing accordingly from a brand strategist’s standpoint. Utilizing data to inform strategy.

– Leadership: Collaborating cross-functionally with departments like sales, product development, CX, and executive leadership to align on brand vision and strategy.

Your typical brand strategist works to develop brands that authentically connect with consumers and drive growth for the business. Thought leading experts combine analytical and creative talents to build brands that stand out, convey purpose and meaning, and withstand rapidly changing market conditions over time. The insight and vision of a strong brand strategist can be a key driver of an organization’s success.