Connect with a business strategy keynote speaker and they’d explain that not all leadership experts and management consultants think alike. Ironically, many are assigned quite different tasks and take radically varying approaches to how they perform work-related duties. That said, our team of business strategy keynote speakers and consulting futurists has noted some commonalities in the field. Below, we review the main types of business strategies that various practitioners might adopt:
- Cost leadership – Keeping costs and prices lower than competitors by maximizing efficiencies. Walmart exemplifies this.
- Differentiation – Offering unique products, features or services that customers value. Apple is an illustration according to business strategy keynote speakers.
- Innovation – Continuously introducing new and improved products and processes. Amazon prioritizes this.
- Growth – Expanding business scale rapidly through aggressive initiatives. Tesla has pursued this.
- Alliance – Collaborating with other organizations for mutual benefit. Airlines use alliances to share flights.
- Focus – Targeting a narrow market segment, buyer group or geographic area. For instance, per the best business strategy keynote speakers, Ferrari focuses on luxury sports cars.
- Quality – Providing extremely high quality products and superior service. Companies like Boeing rely on this.
- Customer intimacy – Building close customer relationships and deeply understanding their needs. Boutique advisory firms aim for this.
- Cost focus – Keeping costs low but focusing on a narrow target market rather than the overall market. Regional airlines use this.
- Differentiation focus – Offering specialized differentiated features to a target niche. Organic food brands use this.
The way business strategy keynote speakers tell it, the tactical approach taken depends on factors like competitive environment, industry dynamics, and a company’s vision and resources. Many firms employ a hybrid strategy combining multiple approaches.