12 Aug TOP BUSINESS STRATEGY SPEAKER: FUTURIST AND STRATEGIST ON TACTICS
How do you know the best business strategy speaker, virtual speaking pro or futurist strategist to book for your meeting or event? You have to look beyond keynote or virtual speaking presentations alone to consider the many ways that they can uplift and benefit your organization. That means going beyond video reels and demos when searching for the best business strategy speaker to hire, and considering what other services they offer, their track record and more.
By way of example, our consulting firm has worked with over 1,500 brands to create new products, services, strategies and solutions. And there are many tactics you can take and approaches to growing your firm. To give a bit of background, the concept of business strategy refers to a company’s plan to achieve specific organizational objectives.
Whoever the best business strategy speaker is for you should be well versed in myriad approaches to building a company’s productivity and performance. After all, different types of approaches are employed based on a company’s goals, industry environment, and competitive landscape. Just a few of many tactics your top pick might have experience in are…
Growth Strategy: This involves expanding the company’s activities. Expansion could occur via:
- Market Penetration: Selling more of existing products to existing customers.
- Market Development: Entering new markets or segments with existing products.
- Product Development: Introducing new products to existing markets.
- Diversification: Entering new markets with new products.
Stability Strategy: Here, according to the best business strategy speaker, the company aims to maintain its current business and remain stable, especially if the industry is not growing.
Retrenchment: Scaling back operations to strengthen or revitalize a business. This could be in the form of:
- Turnaround Strategy: Taking actions to quickly improve performance.
- Divestment: Selling off parts of the company to focus on core operations.
- Liquidation: Closing the business and selling its assets.
Cost Leadership: The company aims to become the lowest-cost producer in its industry. It doesn’t necessarily mean being the cheapest but offering the best value for the price.
Differentiation Strategy: The company tries to offer unique and distinct products or services that stand out in the market, allowing it to charge premium prices.
Focused Cost Leadership or Focused Differentiation: Companies target a niche or specific segment of the market, either by offering a lower cost or a differentiated product.
Integrated Cost Leadership/Differentiation: A strategy that aims to use attributes from both cost leadership and differentiation to serve a wider range of customers.
Innovation Strategy: Companies focus on producing innovative products, services, or processes, often disrupting existing markets or creating new ones.
Operational Strategy: Concentrates on improving the efficiency of the company’s operations, from supply chain management to production or service delivery.
Blue Ocean Strategy: Instead of competing in a crowded marketplace (a “red ocean” filled with competition and shrinking profits), companies create new spaces, or “blue oceans,” ripe for innovation.
Customer Intimacy: Companies focus on building strong ties with customers by tailoring their products or services to them and offering exceptional customer service.
Alliance Strategy: Businesses form partnerships or alliances with other companies for mutual benefit. This might involve joint ventures, mergers, or acquisitions.
Digital Transformation Strategy: Integrates digital technology into all areas of a business, fundamentally changing operations and delivering value to customers. The best business strategy speaker for you will be well-versed in it, among other approaches.
Geographic Expansion: Enterprises expand their operations into new geographical areas to access new customers or markets.
Diversification: Encompasses adding new products, services, or markets to your company’s core business.
Note that an organization or non-profit might employ multiple strategies simultaneously or shift from one strategy to another as market conditions change. Often, the best bet is choosing a strategy (or combination of strategies) that aligns with the company’s resources, strengths, and market conditions, providing a clear direction towards achieving its objectives.
