Co-op SMTs and TV/radio satellite media tours are a favorite tool of marketing, PR and advertising agency professionals. That’s because solutions amplify their clients' reach and maximize their impact. As collaborative initiatives, co-op SMTs bring together multiple companies or brands for a unified campaign and...
PR firms and marketing agency advertising pros ask: Co-op media tours or standalone SMTs - which make the most sense.We understand, given that businesses and organizations looking at TV and radio promotions opportunities are faced with a pivotal decision: Whether to opt for collaborative co-op...
Satellite tour hosts and SMT celebrity spokespersons work with marketing agency and PR firms to create must-see TV and radio programs. Experts are tasked with captivating audiences and delivering a seamless, engaging experience. But the best satellite tour hosts go above and beyond basic requirements....
Co-op satellite media tour calendars and SMT host schedules are important for marketing and public relations agency firms, businesses and organizations to know. Even more so as brands are constantly seeking innovative ways to amplify their reach and engage with their target audiences. A co-op...
PR & marketing agency pros ask: Co-op media tours vs. satellite media tours (SMTs) - what’s the difference?The two distinct formats have gained significant traction: But while both share the common goal of amplifying brand visibility and reaching target audiences, they differ in several aspects....
Co-op media tours and SMTs (satellite tours) remain a marketing and advertising go-to and powerful and increasingly popular tool for businesses to reach their target audiences. Such collaborative promotional initiatives, which bring together multiple brands or companies under the co-op media tours banner, have proven...
Serving on a corporate board of directors is a significant responsibility requiring individuals to deftly balance several dualities. The most effective board members are those who can adroitly navigate these competing priorities and mindsets that often pull in opposite directions. The dualities that exemplify high-performing...
Why do companies hire outside directors? For publicly traded corporations and many large private companies, having an effective board of directors is crucial for upholding robust governance and oversight. Outside directors notwithstanding, while boards are traditionally comprised of internal executive leadership and potentially founders or...
An outside expert committee member and consultant can be a corporation or startup’s best friend. Consider: In many industries and organizations, major decisions, initiatives, or regulations can significantly impact various stakeholders beyond just internal teams. In these instances, convening an outside expert committee member consultant...
A business advisory board is a group of accomplished experts from diverse backgrounds who provide counsel and insights to an organization, though they don't have any official governing authority. For companies looking to gain an outside perspective and strategic guidance, forming a business advisory board...
