PR & marketing agency pros ask: Co-op media tours vs. satellite media tours (SMTs) - what’s the difference?The two distinct formats have gained significant traction: But while both share the common goal of amplifying brand visibility and reaching target audiences, they differ in several aspects....
Co-op media tours and SMTs (satellite tours) remain a marketing and advertising go-to and powerful and increasingly popular tool for businesses to reach their target audiences. Such collaborative promotional initiatives, which bring together multiple brands or companies under the co-op media tours banner, have proven...
Serving on a corporate board of directors is a significant responsibility requiring individuals to deftly balance several dualities. The most effective board members are those who can adroitly navigate these competing priorities and mindsets that often pull in opposite directions. The dualities that exemplify high-performing...
Why do companies hire outside directors? For publicly traded corporations and many large private companies, having an effective board of directors is crucial for upholding robust governance and oversight. Outside directors notwithstanding, while boards are traditionally comprised of internal executive leadership and potentially founders or...
An outside expert committee member and consultant can be a corporation or startup’s best friend. Consider: In many industries and organizations, major decisions, initiatives, or regulations can significantly impact various stakeholders beyond just internal teams. In these instances, convening an outside expert committee member consultant...
A business advisory board is a group of accomplished experts from diverse backgrounds who provide counsel and insights to an organization, though they don't have any official governing authority. For companies looking to gain an outside perspective and strategic guidance, forming a business advisory board...
An advisory board member sits on a panel of influential experts from various backgrounds who provide guidance, expertise, and strategic advice to an organization or company. It’s no surprise that the field’s most accomplished and best advisory board members assist firms with offering an outside...
Major key opinion leaders video games influencers play an outsized role in the massive global gaming industry. Sometimes you’ll find them prompting public discourse, influencing purchasing decisions, and rallying passionate communities as top key opinion leaders video games around the latest releases, trends, and controversies....
Modern digital opinion leaders are folks who command large, highly engaged audiences across online platforms and wield significant power in shaping narratives, driving conversations, and influencing consumer behavior across industries.Behind the scenes, digital opinion leaders are content creators who have built strong personal brands and...
With the rise of social media and the creator economy, key opinion leaders and influencers have become increasingly important for brands, organizations, and campaigns looking to tap into niche communities and reach engaged audiences. But how does one actually identify and connect with the influential...
