Personalization hits on the concept of tailoring products, services, content and communications to match individual consumer preferences, interests, and past behaviors for a more customized, relevant experience. While traditionally difficult for companies to implement across large customer groups, technology now enables powerful personalization techniques boosting...
Decentralized finance or DeFi refers to financial applications built on blockchain networks enabling more equitable access and transparency around core transaction types historically controlled by banks and institutions. By automating financial flows through code, DeFi aims to lower costs, risks and exclusivity barriers for activities...
The term NFT stands for non-fungible token. Unlike cryptocurrencies and stablecoins which act as fungible mediums of exchange, NFTs represent unique blockchain-backed digital assets that cannot be directly replaced with another identical unit. Primarily, they certify ownership of and authenticity for one-of-a-kind virtual items.Core components...
Cryptocurrency is a phrase that speaks to digital money or stores of value secured by cryptography and tracked via blockchain ledgers enabling peer-to-peer transactions without intermediaries. Known examples include Bitcoin, Ethereum, and Dogecoin. Rather than relying on central banks to validate and settle transactions, cryptocurrency...
The metaverse points to a variety of immersive, shared virtual 3D worlds where users can interact through digital avatars or digital twins. Enabled by persistent virtual reality platforms and augmented reality hardware, the interconnected metaverse environments represent the next generation of the internet blending aspects...
DEI stands for diversity, equity and inclusion. As an integrated business imperative, it refers to the set of values, policies and practices that drive meaningful representation and participation across all demographics in an organization’s workforce and leadership structure.Cultivating a culture in which employees feel respected,...
ESG stands for environmental, social, and governance - a set of standards for measuring ethics and impacts in the business operations of a company across these key areas. Tracking performance through ESG frameworks has rapidly gained traction in recent years for benchmarking corporate accountability.Reporting a...
Practically speaking, generative AI encompasses a a category of artificial intelligence focused on using machine learning models to generate new content, rather than simply analyze existing content. The recently viral chatbot ChatGPT is one example of this technology.On a base level, generative AI mimics human...
Blockchain is a distributed ledger technology that forms the foundation for cryptocurrencies like Bitcoin and platforms like Ethereum. At its core, a blockchain is a digital ledger that records transactions in a secure and transparent manner across a decentralized network of computers, rather than being...
Datafication is the transformation of all aspects of life into computable data that can be analyzed and quantified. It describes how digital technology, vast computing power and widespread connectivity have enabled previously “invisible” behaviors, attributes and trends to be captured as data points.The rapidly accelerating...
