Advertising in 2024 will bear little resemblance to the ads of the past thanks to rapid shifts in technology, consumer behavior and regulation. Personalization and performance marketing will dominate as brands grapple with fragmented audiences, rising costs and increased privacy controls. Mastering first-party data, new...
Oil, gas, and petroleum will continue to face uncertainty and volatility in 2024 as the sector embraces new technologies and grapples with climate pressure. While fossil fuels will still dominate the global energy mix, renewables expansion and climate action will strain the oil and gas...
Energy and power could see substantial shifts in 2024 as nations race to address climate change and meet emission reduction targets. Renewable energy will be a top focus – most forecasts expect double-digit growth as solar, wind, hydropower and other renewables become cheaper and more...
The year 2024 is shaping up to bring several major shifts in government priorities and operations. After years of polarization and dysfunction, there seems to be a growing bipartisan consensus around tackling major issues like the economy, climate change, and election reform.One of the leading...
Grocery shopping in 2024 undergoes significant transformations thanks to several prevalent consumer tech and retail trends coming into focus. As innovations reshape behaviors and expectations around everything from ordering to in-store experiences, grocers adapt to meet shifting household needs.The rise of online grocery shopping fuels...
Beverage innovation only continues to accelerate into 2024 driven by premiumization, customization, functionality and sustainability. As consumer values and lifestyle trends evolve, drink brands respond with trend-forward offerings catering to emerging preferences. A number of leading directions stand out as reshaping the competitive landscape.The proliferation...
In 2024, the digital payments landscape continues evolving rapidly as credit card issuers and consumers alike embrace a host of new functionalities and experiences afforded by emerging technologies. You don't have to be a futurist to watch many emerging new trends take prominence, redefining the...
Higher education in 2024 undergoes a transformation guided by emerging technologies, a focus on career preparedness, and increased pathways for non-traditional students. All sorts of fun and fascinating trends stand to redefine colleges and universities to better serve diverse learners in an evolving world.Perhaps the...
Supply chain and logistics undergo dramatic transformations in 2024 driven by technology integrations, data utilization, automation, and sustainability imperatives. A growing wave of new trends rise to prominence as shippers, carriers, warehouses and retailers reinvent operations.The widespread adoption of IoT sensors and cloud-based telemetry provides...
Dining in 2024 shapes up to be increasingly tech-enabled, convenient, and attuned to evolving consumer values around transparency and sustainability. Several interrelated trends stand poised to disrupt the restaurant, QSR, and broader food service landscapes over the coming year.Perhaps the most prolific is the rise...
