18 Jan THE FUTURE OF ONLINE & SOCIAL: TOP INFLUENCER MARKETING TRENDS THAT WILL CHANGE ADVERTISING
Influencer marketing continues its upward momentum, on pace to be a $16 billion industry by 2027. As creators and brands become more intertwined, influencer strategies will evolve across 2024 and 2025 across dimensions like authenticity, community and commerce. Rise of Micro-Influencers Follower counts will decline in importance...