As digital permeates deeper across business and society, cyberattacks grow more frequent, automated and damaging requiring security leaders to anticipate emerging threats and guide strategic plans. Loads of new high velocity trends will shape cybersecurity between now and 2025.Exponential Ransomware Growth Ransomware is spreading faster...
Rapid shifts in technology, privacy laws, consumer expectations and competitive promo saturation require marketing strategies to constantly adapt. Emerging trends accelerating through 2025 will shape tactics across segmentation, positioning, messaging and channel selection.Accelerated PersonalizationFragmenting consumer markets need tailored messages that resonate. As predictive analytics, psychographic...
The power and utilities sector is experiencing disruptive changes as decentralization accelerates, grids modernize, regulatory forces take hold and innovative technologies get deployed at scale over the next few years.Renewables Surpass Coal Renewables reached 22% of U.S. generation in 2020. Annual solar and wind additions...
Rapid advancements in emerging science domains like cell biology, genetics, biomaterials and synthetic biology combined with exponential tech improvements position biotechnology and the life sciences for major growth over the next few years. For those wondering, all manner of emerging technology trends will unfold through...
The pharmaceutical industry faces a watershed of change over the next few years with new technologies, policy reforms, competitive shifts and customer empowerment driving transformation. Naturally, adoption of myriad high-impact trends will accelerate by 2025.Artificial Intelligence PermeationAI is improving R&D targeting, clinical trial recruitment, drug...
Higher education is undergoing a major shift as technological innovations, changing demographics, new delivery models and more lead colleges to reevaluate long-standing models. Numerous emerging trends will define the university landscape by 2025.Expansion of Hybrid LearningThe pandemic accelerated adoption of hybrid programs blending in-person and...
The credit union industry faces evolving member expectations, fast-moving competitors, and new technologies driving major shifts. To stay relevant in 2025, credit unions will adapt across a variety of axes and dimensions:Digital Transformation AccelerationMany credit unions updated core systems and launched enhanced digital experiences in...
The insurance industry is experiencing disruption as emerging technologies and evolving consumer expectations challenge and opportunity. A rising tide of significant trends that are impacting the industry today will accelerate by 2025.Insurtech AdoptionInsurtech startups are introducing innovations in areas like Internet of Things (IoT) sensors,...
The finance and banking industry is undergoing rapid change driven by emerging technologies, evolving customer expectations, increased regulatory requirements, and new competitive pressures. As we look towards 2025, a growing hosts of shifts and trends are expected to shape the future of finance.Core ModernizationMany banks...
Healthcare is transforming driven by new technologies, patient demands and shifting policy landscapes. All manner of high-impact trends emerging today will significantly advance by 2025.Virtual Health ExpansionTelehealth adoption saw unprecedented growth during the pandemic demonstrating the efficiency and convenience benefits. Outpatient provider visits will routinely...
