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Business leaders and market analysts foresee several significant trends shaping B2B priorities and models in 2024 as technology diffusion accelerates across operations. Companies adopting modern capabilities around data-sharing, sustainability commitments and intelligent automation early gain competitive advantages during turbulent, opportunity-rich times ahead.Smooth connectivity and timely...

Entering 2024, several powerful forces will be converging around consumer values, technology adoption, and environmental responsibility to profoundly influence top trends. Forward-thinking brands will lean into these shifting priorities to greater meet emerging customers’ expectations and contribute to societal progress again next year.Market researchers anticipate...