30 Aug TOMORROW’S CX AND UX STRATEGY: A CHIEF CUSTOMER EXPERIENCE KEYNOTE SPEAKER AND FUTURIST ADVISES
User experience is everything these days. Chief Customer Experience Officer keynote speakers and CXO futurist consultants are well aware, often touching on the following avenues of research in presentations:
- CX strategy – Developing a customer-centric strategy and governing principles to align the organization. Offering expert hints, tips and advice as Chief Customer Experience Officer keynote speakers and advisors.
- Journey mapping – Visualizing the end-to-end customer experience across touchpoints to identify pain points.
- Customer listening – Gathering multi-channel customer insights through surveys, feedback, analytics, and social media listening.
- Metrics and KPIs – Defining and tracking key metrics like NPS, CSAT, and churn rate as Chief Customer Experience Officer keynote speakers to measure CX success.
- Culture and values – Instilling a customer-focused mindset and behaviors through hiring, training, incentives.
- Removing friction – Identifying customer friction points and implementing improvements across channels.
- Customer advocacy – Having customer-centric employees and user champions across the organization. Thinking about how to raise the bar from a Chief Customer Experience Officer keynote speaker’s standpoint.
- Personalization – Leveraging data to deliver tailored, relevant experiences and offers to each customer.
- Digital CX – Designing seamless online, mobile and app-based experiences.
- Innovation – Continuously brainstorming and testing experience enhancements using design thinking.
- Customer data strategy – Managing data infrastructure, governance and analytics capabilities as a Chief Customer Experience Officer keynote speaker to enable CX.
- Corporate ROI – Quantifying the revenue, cost and brand value benefits of investing in customer experience.
No matter the industry or organization, or an executive team’s overall bent, it’s well known that everyone is looking for strategies and best practices for putting the customer at the heart of the organization lately. But putting users first isn’t always simple – and finding ways to implement technologies, policies and strategies that reinforce a client-centric approach can often come with its own unique challenges and hurdles as well.
Were you to ask meeting or event planners, and many of today’s top conference producers, you’d find that Chief Customer Experience Officer keynote speakers serve a very specific role. In particular, to help prompt new ways of thinking, discuss best practices surrounding experience-focused efforts and technology trends, and to challenge attendees to re-imagine how they design products, services and solutions in such a way as to put the customer first.
When all’s said and done, that’s a tall order – but the field’s top thought leaders are well known and well regarded for constantly rising to the occasion.