POP QUIZ: WHAT DO CMO COACHES AND KEYNOTE SPEAKERS WORK ON?

Like Chief Marketing Officers aware aware, a CMO coach may collaborate on:

• Brand strategy refresh – Guiding research, analysis, and planning to evolve or redefine the brand positioning and messaging.
• Growth enablement framework – Working as a CMO coach together with clients to improve customer acquisition, retention, and expansion for revenue growth.
• Digital transformation – Leading enterprise-wide initiatives to adopt digital technologies and channels.
• Data analytics build-out – Implementing marketing data pipelines, dashboards, and models to glean customer and campaign insights.
• Marketing team restructuring – Reorganizing talent into specialized roles/teams aligned to business goals and growth priorities as a CMO coach.
• Agile marketing adoption – Introducing agile methodologies to marketing to enable iterative delivery and faster responses.
• Marketing technology optimization – Auditing the martech stack and processes to identify gaps, redundancies and integration needs.
• Campaign optimization – Conducting testing and analytics from a CMO coach’s standpoint to optimize marketing campaigns across channels for ROI.
• Personalization capabilities – Building out segmentation, content, and channel personalization to improve customer experience.
• Content strategy refresh – Defining content themes, formats, channels and governance as CMO coaches see it to better attract and engage customers.
• Go-to-market strategies – Crafting product/service launch strategies and sales enablement to accelerate growth.
• Customer journey mapping – Visualizing end-to-end customer touchpoints to identify friction points and improvement areas.

The CMO coach basically provides an independent perspective to help successfully execute complex marketing transformations and strategic initiatives.