CO-OP MEDIA TOURS: SMT TV & RADIO BROADCAST COVERAGE – VIDEO, AUDIO AND MORE

31 Oct CO-OP MEDIA TOURS: SMT TV & RADIO BROADCAST COVERAGE – VIDEO, AUDIO AND MORE

Posted at 07:06h in Uncategorized by

Co-op media tours and SMT programs generate TV and radio coverage across broadcast platforms of all kinds, providing brands with multiple touchpoints to reach target audiences. Being aware of the impact that programs generate is crucial for PR and marketing pros who book co-op media tours keen on maximizing ROI and planning effective campaigns.

Television Coverage Types

 

Morning News Shows

  • 4-7 minute lifestyle segments
  • Local morning news programs (4am-10am)
  • Reach commuters and stay-at-home audiences
  • Integration of product demonstrations
  • Live and taped interview  opportunities

 

Midday News Programs

  • 3-5 minute feature segments
  • Local news and lifestyle shows (10am-2pm)
  • Target stay-at-home parents and remote workers
  • Focus co-op media tours on consumer tips and solutions
  • Mix of live and pre-recorded content

 

Afternoon Lifestyle Programs

  • 4-6 minute themed segments
  • Magazine-style shows (2pm-5pm)
  • Reach early commuters and home viewers
  • Product showcases and demonstrations
  • Primarily pre-recorded content

 

Radio Coverage Formats

 

Drive-Time Shows

  • 2-4 minute live interviews
  • Morning and afternoon commute times
  • High-energy, conversational co-op media tours format
  • Call-in opportunities
  • News and lifestyle focus

 

Midday Programming

  • 3-5 minute recorded segments
  • Lifestyle and consumer focus
  • Target at-home and working listeners
  • Feature-style content
  • Expert commentary formats

 

Digital Extensions

 

Broadcast Website Content

  • Segment video clips from co-op media tours
  • Written article summaries
  • Product information pages
  • Social media sharing
  • Extended interview content

 

Streaming Media Services

  • On-demand viewing
  • Extended segment versions
  • Digital-exclusive content
  • Social media integration
  • Interactive elements

 

Coverage Categories

 

News-Based Coverage

  • Consumer news angles
  • Trend stories
  • Statistical data presentation
  • Expert commentary on co-op media tours
  • Industry insights

 

Feature Coverage

  • How-to segments
  • Product demonstrations
  • Lifestyle integration
  • Seasonal themes
  • Solution-based content

 

Various co-op media tours programming types and channels allow brands to:

  • Reach multiple demographic segments
  • Create varied content approaches
  • Maximize message impact
  • Generate shareable content
  • Build market presence across platforms

 

Knowing potential reach helps brands and agencies:

  • Plan more effective co-op media tours
  • Target specific audiences
  • Create appropriate content
  • Measure campaign success
  • Optimize future tours