COMMUNITY MANAGEMENT KEYNOTE SPEAKERS CAN HELP YOU BUILD TRUST, RELATIONSHIPS AND SOCIAL MEDIA CACHET

Fascinatingly, community management keynote speakers are relatively new to the field in the wake of digital media, eCommerce, social networks’ and online forums’ recent ascension to prominence. Choosing the right presenter for your customer or managers event can have a major impact on the success of your conference, however. An inspiring and informative community management keynote speakers helps set the tone and gets attendees excited about the topics to be discussed. When selecting a presenter, there are a few important things to consider.

Off the top of our heads, look for someone who is an established expert in either community building specifically or social media, marketing, customer engagement more broadly. Your chosen community management keynote speaker should have substantial experience developing, managing or consulting with online/offline communities. High profile experts can help drive registrations but make sure they can speak deeply to the issues facing your clients and community managers rather than just headline names.

Evaluate prospective community management keynote speakers based on the quality of their ideas and presentations at past events. Look for great storytellers who combine research/data with compelling anecdotes and case studies. The presentation style needs to resonate with both junior community managers and experienced directors in the audience.

Relevance to your attendees is critical. If it’s an internal community management keynote speaker event at a software company, tech experts may be most apropos. Consumer product companies may want to balance tech experts with thought leaders from branded communities. A nonprofit conference may warrant speakers focused on mission-driven communities. Even if someone is an expert, make sure their topics align with your audience interests.

Consider if thought leadership or inspirational delivery (or both) is most important. Thought leaders armed with trends, benchmarks and practical tips help teams improve their programs. However, inspirational community management keynote speakers may better energize and motivate your overworked community pros. Evaluate whether attendees need more strategic direction or emotional uplift.

Build in plenty of time for audience questions so speakers can provide practical guidance to real issues community managers face today. Depending on the speaker and program timing, you may also want to arrange for small group meetups or one-on-one mentoring with your keynote to maximize their impact on your event.

With careful speaker vetting and alignment to your audience, your community management conference keynote can kick off multiple days of learning on a high note as well as inspire community managers to return home re-energized and equipped with new ideas.