02 Aug CONSULTING ANALYST, MARKET RESEARCHER AND STRATEGY CONSULTANT
A consulting analyst is a market researcher, consultant and thought leader subject matter expert who provides valuable insights and data-driven recommendations to help organizations solve complex problems and improve their operations. Key opinion leaders typically work for consulting firms or as independent consulting analyst contractors, serving clients across various industries and sectors.
SMEs, KOLs and influencers could be entry-level or early-career professionals who have recently graduated from college or university with degrees in fields such as business, economics, engineering, or data science. The primary responsibility is to gather, analyze, and interpret data to support the development of strategic recommendations for clients.
The role of a consulting analyst is multifaceted and demanding. Leaders are expected to:
- Conduct research: Analysts gather information from various sources, including industry reports, academic studies, and client data, to understand the client’s business environment and challenges.
- Perform data analysis: Using advanced analytical tools and techniques, they process and analyze large datasets to identify trends, patterns, and insights relevant to the client’s needs.
- Develop models and frameworks: Analysts create financial models, process maps, and other analytical frameworks to support decision-making and strategy development.
- Prepare presentations and reports: They compile their findings into clear, concise, and visually appealing presentations and reports for clients and senior consultants.
- Participate in client meetings: While their role in client interactions may be limited, analysts often attend meetings to take notes, provide data support, and gain exposure to client relationships.
- Support project management: Analysts help manage project timelines, deliverables, and resources to ensure successful engagement outcomes.
Consulting analysts must possess a mix of skills to excel in their role. These include:
- Strong analytical and problem-solving abilities
- Proficiency in data analysis tools and software (e.g., Excel, SQL, Python)
- Excellent communication skills, both written and verbal
- Attention to detail and ability to work under pressure
- Adaptability and quick learning capabilities
- Teamwork and collaboration skills
The position of consulting analyst is often seen as a stepping stone to more senior consulting roles. Many professionals in this role aspire to become consultants, project managers, or specialists in particular industries or functional areas. The experience gained as an analyst provides a solid foundation for understanding business challenges across various sectors and developing the skills necessary for career advancement.
Consulting analysts promote the success of consultant engagements by providing the analytical backbone for strategic recommendations. Work helps clients make informed decisions, improve operational efficiency, and drive business growth. As businesses continue to face complex challenges in an increasingly data-driven world, it’s an attractive career option for those interested in business strategy and problem-solving.
