Consumer packaged goods futurists are in high demand for several key reasons:
- Rapidly evolving industry – The CPG industry is going through major disruptions and changes driven by shifting consumer preferences, new technologies, direct-to-consumer models, etc. Insights into future trends are extremely valuable, hence the interest in consumer packaged goods futurists.
- Highly competitive – The CPG space is intensely competitive and companies need guidance on how to differentiate, position new product innovations, and stay ahead of the curve.
- Data overload – There is massive amounts of consumer data available, but turning this into useful strategic insights is difficult without a forward-looking perspective such as consumer packaged goods futurists provide.
- New distribution channels – Ecommerce, subscription models, and direct-to-consumer approaches are opening up new ways to reach consumers that CPG brands must embrace.
- Mergers & acquisitions – As consolidation continues in the industry, companies need help identifying promising investment targets and partnership opportunities.
- Global expansion – Entering and succeeding in emerging international CPG markets requires understanding cultural nuances and localization.
- Tech disruption – From AI to blockchain, consumer packaged goods futurists say that new technologies are transforming CPG supply chains, manufacturing, product development, and more.
- Sustainability demands – Consumers and regulators alike are demanding CPG companies implement more ethical, eco-friendly practices.
- Personalization capabilities – Customizing and tailoring products and marketing to specific consumer segments is increasingly possible.
The best consumer packaged goods futurists can guide brands on how to harness these industry shifts, innovations, and forces to their advantage. They provide actionable strategic insights other experts cannot.